MITSIS GROUP LAUNCHES NEW HOSPITALITY BRAND, CANVAS BY MITSIS

Athens, 15 January 2025
Mitsis Group, Greece’s largest privately-owned hotel chain, proudly announces the launch of Canvas by Mitsis, the
group’s new brand that embodies the philosophy of simple, warm, and authentic hospitality. Inspired by the canvas, a
touchpoint where creation begins, the brand invites guests to “celebrate what matters”, creating meaningful memories
through everyday moments of joy.
With the tagline “Making simple special,” Canvas by Mitsis offers affordable, all-inclusive holidays that emphasize
comfort, positive energy, and genuine connection. The new brand includes the 4-star hotels Alexander the Great in
Chalkidiki, Belvedere and Messonghi in Corfu, Cretan Village in Crete, Family Village in Kos, and Petit Palais in
Rhodes, all sharing common values of quality, friendliness, and meaningful guest experiences.
“Canvas by Mitsis represents a strategic milestone in the evolution of our corporate identity, further enhancing the
Group’s portfolio differentiation and addressing the expectations of a new generation of travelers seeking authentic,
simple yet meaningful experiences. The new brand combines simplicity with the warmth of Greek hospitality, while
remaining true to the core values of quality, care, and consistency that have always defined us” highlights Stavros
Mitsis, Managing Director of Mitsis Group.
Guests and partners can expect a brand with a strong identity, operational flexibility, and steadfast commitment to
Mitsis’ high standards, reinforcing the Group’s diversification and long-term strategic growth within Greek tourism.

Mitsis Group
As Greece’s largest privately-owned hotel chain, Mitsis Group has been a tourism pioneer for 50 years now, making
its own mark on Greece’s tourist industry, driven by a customer–centred philosophy and the promise of an
unparalleled holiday experience. With 24 city, beach and resort hotels and 14 Spa and thalassotherapy centres in its
portfolio in Athens, Piraeus, Chalkidiki, Crete, Corfu, Kamena Vourla, Kos, Santorini and Rhodes, the Group aspires to
stand out as the preferred portfolio of hotels & resorts in Greece offering excellent service, great locations, impeccable
facilities, sophisticated dining and a broad spectrum of options for its clientele. It brings to life-enriching experiences
for its guests, making the most of its unparalleled family touch and genuine Greek essence, always seeking to be
flexible and adaptable to individual customer needs and the mindset of new generations. Transforming each visitor
into a special guest is the key to its success. For its remarkable performance, Mitsis Group has been awarded several
prizes by local and international tour operators and travel organisations in recognition of the high quality of the
services provided, its contribution to upgrading local tourism and its respect for the environment. Mitsis Group is proud
to be Certified by Great Place To Work®.
Marketing & Communications Dept.
Press Office
T + 30 210 2134644
Ε-mail: media@mitsis.com
www.mitsis.com